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Home Page > Marketing > International Marketing > Creating Squeeze Pages in WordPress is Easy!
Creating Squeeze Pages in WordPress is Easy!
Posted: Jan 01, 2011 |
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“One Easy Step to Selling Products With WordPress”
From the Desk of Rob Gui
Affiliate Marketer
If you have read any of my other articles, you’ll know that I’m a big WordPress fan.
Not for the excellent blogging feature it has, but for the way search engines seem to favour indexing the pages. Now that’s an Affiliates Dream!
For several years now, I have been making a nice penny or two selling and promoting products online. Yes, I’m an affiliate marketer but a modest one.
I don’t count myself as a Guru nor do I pretend to make millions of dollars a year.
No, I make a tidy amount to subsidize my income that helps to provide those little treats we all like from time to time.
I have to also admit, it’s nice to be able to use Paypal to buy gifts for my wife, as she does not see any bank statements that tell her how much I have spent on her. You see, she does all the accounts.
So you see, I’m just an ordinary guy, living in the UK and has a love of Affiliate sales.
OK so enough waffle and let me get to the point.
I wanted to take this opportunity to explain how I use WordPress to sell and promote products.
Not hard you may think and to be honest, you’re quite right. It really is easy to throw together a Page and populate it with affiliate links but what I do is just a little bit different.
With WordPress, you can create sales pages but there is a big issue with doing this. Not with SEO or loopholes in security. It’s much more fundamental than that.
You see, WordPress only allows you to use one theme for your site. That theme is then used on every page or post you create. Now as an affiliate marketer, that gives me a problem. I cannot create a Page that is truly themed to the product I am selling.
For example, let’s say I am promoting 3 products.
“How to lose weight in 3 weeks”
“Making your first million online”
“Cocktail making for beginners”
3 completely unrelated products and if I were using a conventional website, I would have 3 pages that are themed for the product they are selling.
In WordPress, if I use a theme called “ABC” then all the sales pages will have to use the “ABC” theme.
No Good!
When a potential customer visits the “How to lose weight in 3 weeks” squeeze/sales page, I want a header that show a tape measure around some ones waist.
For the “Making your first million online” product, I want a header that has a Sports Car and Cash falling from the sky.
And for the “Cocktail making for beginners” I want a header that shows several cocktail line up along a bar.
It’s a shame then that the “ABC” theme I have installed in WordPress, has an image of the “Sea” as a header.. so what to do?
Well I could just use the “ABC” theme that also has a sidebar and let my site act as a Review site, hoping the visitors hit my “Buy Now” button and not one of the links in the sidebar.
Or I could have 3 WordPress websites. One for each product and all having their own themes, but that would cost me lots of money just in monthly hosting fees alone. I would also have to spend a lot of time updating 3 websites when WordPress or a Plug-in is updated. Personally, I would rather send the time looking for more products to sell.
Well this situation happened to me some time ago and I did not want to settle for any of the options I have stated above.
So being an inquisitive guy, I started looking at how I could make WordPress use different themes for the pages I created.
I spent months looking at ways to force WordPress to do what I wanted.
To get techie, I messed about with telling WP to use different Style.css file for different pages… it was a bit hit and miss.
Eventually I came up with a solution that gave me everything I wanted. I basically wanted WordPress to create Independent Mini Website but with all the advantages of WordPress being indexed quickly by search engines.
So was born the “WKS Tool” (WordPress Killer Sites Tool)
A Tool so powerful, the finished product has completely changed the way I use WordPress.
With one WordPress Website, I can create hundreds, thousands of Product Sales Pages that all have their very own designs.
I also only have to pay for 1 monthly hosting bill which is a real bonus.
So what can “WKS” do? Well rather than me writing pages and pages of the benefit, take a look at a video I have created.
“WKS” will integrate with your current theme so you don’t lose your blogging theme if you like it.
I have also created a support area for those who purchase “WKS” which has Video Tutorials.
You see, I believe in having Happy Customers.
You can see me using “WKS” at http://www.wks-tool.com
You can even pick up a copy if you like what you see.
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Find out more at http://www.wks-tool.com
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Source: http://www.articlesbase.com/international-marketing-articles/creating-squeeze-pages-in-wordpress-is-easy-3954223.html
Article Tags:
wordpress, affiliate marketing, sales pages, squeeze pages, landing pages, themes
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